Digital Marketing Consultant

Responsibilities:

• Develop and execute comprehensive digital marketing strategies, including funnel marketing, to drive brand awareness, lead generation, and customer conversion.
• Conduct market research and competitor analysis to identify target audiences, market trends, and opportunities.
• Plan and implement digital campaigns across various channels, such as SEO, SEM, social media, email marketing, and content marketing.
• Optimize website content, landing pages, and user experience to maximize conversion rates and customer engagement.
• Utilize analytics tools to monitor campaign performance, measure key metrics, and generate actionable insights for continuous improvement.
• Collaborate with cross-functional teams to align marketing efforts with overall business goals.
• Stay updated on emerging digital marketing trends, tools, and best practices.
• Provide strategic recommendations to clients on digital marketing tactics and budget allocation.
• Develop and deliver reports and presentations to communicate campaign performance and results.
• Conduct training sessions and workshops to educate internal teams and clients on digital marketing strategies and funnel optimization.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in developing and implementing digital marketing strategies, including funnel marketing.
• In-depth knowledge of digital marketing channels, tools, and best practices.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Proficiency in Google Analytics, SEO tools, and social media management platforms.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Strong project management and multitasking skills.
• Detail-oriented with a focus on delivering high-quality results.
• Certification in digital marketing (e.g., Google Ads, Google Analytics) is a plus.